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Share of Identified Product Listings Removed Within Two Working Days (2018-2022)

The chart presents the key performance indicators for monitoring the implementation of the Product Safety Pledge, over the period October 2018 - May 2022. The KPIs for the periods represent the arithmetic average of the percentages provided by the four signatories, they do not represent the weighted average according to the number of products reported. The method is valid for periods October 2018 - March 2019 and April 2019 - September 2019. For the period October 2019 - May 2020, a different method of calculus was used for KPIs, making the latest values not comparable with the previous values reported. From June 2020 onwards, for the following reportings, the signatories of the Product Safety Pledge provide absolute numbers of the dangerous products identified and removed to facilitate easier monitoring and comparability for future reports.
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Accounts Removed by TikTok for Policy Violations, by Type of Reason

This chart shows the total number of accounts removed by Tiktok due to violation of its policy, from July 2020 until December 2021. The data shows that the total number of accounts removed in the last quarter of 2021 was more than five times higher than those removed in the same period of the previous year. Overall, the main reason of removal is the account's user age, with 63.8% account removed in the last quarter of 2021.
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Trademark Content Take-Down Notices Received by TikTok

The chart presents the number of trademark take-down requests received by TikTok and the number of succesfull take-downs in 2021. The TikTok Community Guidelines and Terms of Service prohibit content that infringes third party intellectual property. When valid take-down requests based on violations of copyright law and trademark law are received by the platform from the right holders, TikTok removes the alleged infringing content in a timely manner. There is a breakdown in data for the first half of 2021 and the data for the two periods are not directly comparable. In the period January - April 2021, data includes all trademark take-down notices received by the platform, while since May 2021, the data includes only valid trademark take-down notices. Valid trademark take-down notices are notices that provide sufficient information to assess if there has been trademark infringement according to applicable law.
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Government Requests to TikTok to Remove or Restrict Content or Accounts

The chart presents the volume of government removal or restriction requests received by TikTok and the platform type of response to these requests. All requests received from governments are reviewed and acted upon based on both TikTok Community Guidelines and Terms of Service and the applicable law. The reported content will be restricted if it is illegal in a country, but it is still in line with TikTok Community Guidelines standards. The platform rejects all the requests concerning content that is not illegal and does not infringe the TikTok Community Guidelines. The data shows that in the second half of 2021, the volume of goverment requests declined by 29% compared to the previous period, but it still remains four times higher than the similar period of 2020.
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Copyright Content Take-Down Notices Received by TikTok

The chart presents the number of copyright take-down requests received by TikTok and the number of succesfull copyrights take-downs in 2021. The TikTok Community Guidelines and Terms of Service prohibit content that infringes third party intellectual property. When valid take-down requests based on violations of copyright law and trademark law are received by the platform from the right holders, TikTok removes the alleged infringing content in a timely manner. There is a breakdown in data for the first half of 2021 and the data for the two periods are not directly comparable. In the period January - April 2021, data includes all copyright take-down notices received by the platform, while since May 2021, the data includes only valid copyright take-down notices. Valid copyright take-down notices are notices that include the statutorily defined elements in the DMCA, the EU Copyright Directive, and other similar law, that are required to report alleged copyright infringement.
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Videos Removed by TikTok for Policy Violations, by Type of Policy

This chart shows the volume of videos removed by Tiktok for policy violation, from July 2020 until December 2021. A video may violate multiple policies and each violation is reflected. In certain rare circumstances, such as emergency situations or hardware outages, a removed video’s violation category may not be captured. These videos are not represented in the chart. The data shows that minors' safety is the main reason for video removal by TikTok (45% in the last quarter of 2021), follwed by illegal activities and regulated goods (19.5%) and adult nudity and sexual activities (11%).
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Videos Removed by TikTok for Policy Violations, by Type of Detection

This chart shows the volume of videos removed by Tiktok for policy violation, from July 2020 until December 2021. The data shows that the volume of videos removed by TikTok in the last quarter of 2021 increased by 86% compared to the same period of the previous year. However, the total videos removed by TikTok represents about 1% of all videos uploaded on the social media platform.
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Products Affected by Government Requests of Removal

The chart presents the distribution of the most affected products by governments' requests of removal, since 2009. The shares are calculated based on the total numbers of requests received by Google from governments since July 2009 until December 2021. The data shows that the products with the most frequent government requests to remove content are YouTube, Web search and Blogger, but other products are also affected.
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Government Requests Addressed to Google to Remove Content by Type of Reason

Governments contact Google with content removal requests for a number of reasons. Government bodies may claim that content violates a local law, and include court orders that are often not directed at Google with their requests. Both types of requests are counted in this report. Google also includes government requests to review content to determine if it violates Google's product community guidelines and content policies. The data cover the period January 2010 - December 2021. Overall, the government requests to remove content increase by 11% in the second half of 2021 compared to the same period in 2020. When it comes to reasons for removal, the requests related to privacy and security increased by more than 250% and all other reasons by almost 30%. At the same time, the requests related to regulated goods fell by 20% and the ones related to copyright declined by 32%.
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Number of Data Users Disclosures Requests, by Reporting Period

Google discloses the number of user data requests from government authorities alongside the total number of users/accounts specified in those requests in six-month increments, subject to certain limitations. Google began by reporting on the number of users/accounts requested in the first half of 2011.