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Distribution of Content Creators on Social Media Platforms
A recent report on the “creator economy” by Yuanling Yuan, senior associate at SignalFire, shows that there are over 50 million creators on Youtube, Instagram, Twitch, TikTok, and other social media platforms. The chart presents the distribution of these content creators by social media platforms and professional status, with approximately two million full-time creators that earn six figure salaries by creating content daily or weekly. And that massive distributed content creation engine means that about 90% of the video, audio, photo, and text-based content consumed today by Gen Z is created by individuals, not corporations.