Trademark Content Take-Down Notices Received by TikTok

Source: TikTok. Transparency Report: Intellectual Property Removal Requests (June 2022)
Topic: Illegal Content
Reference year: 2021
Geographical area: Global
Method: Self-reporting
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The chart presents the number of trademark take-down requests received by TikTok and the number of succesfull take-downs in 2021. The TikTok Community Guidelines and Terms of Service prohibit content that infringes third party intellectual property. When valid take-down requests based on violations of copyright law and trademark law are received by the platform from the right holders, TikTok removes the alleged infringing content in a timely manner. There is a breakdown in data for the first half of 2021 and the data for the two periods are not directly comparable. In the period January - April 2021, data includes all trademark take-down notices received by the platform, while since May 2021, the data includes only valid trademark take-down notices. Valid trademark take-down notices are notices that provide sufficient information to assess if there has been trademark infringement according to applicable law.